Launchr

How much does it cost to build an app? Real numbers.

Most answers to this question are a sales funnel with a calculator on top. Here’s the honest version, including what we charge and exactly what decides it.

Pitch your idea free — get a fixed quote Prefer to talk? Meet Rob

What the routes actually cost

RouteTypical costThe catch
Traditional agencyUS$10,000–$100,000+Months of process; change requests billed by the hour
Freelance developerUS$3,000–$30,000Quality varies wildly; you carry the project risk
DIY AI buildersUS$25–$100/mo + your weeksCredits burn per attempt; total cost of a working app: nobody will tell you
LaunchrUS$149 / $299 / $599 fixedFree pitch first — including “don’t build this”

What decides your price

Simple · US$149

One clear job, done properly — a landing page with a working contact or booking form, a calculator, a menu, a portfolio.

Standard · US$299

An app with a brain — a booking system, a directory, a members area, a small shop. Logins, a database, real information flowing.

Complex · US$599

A working first version of the real thing — accounts, payments, dashboards. A genuine v1 you can put in front of paying customers.

Custom · quoted

Bigger or first-of-its-kind? We scope it to spec — because pretending US$599 covers a multi-sided platform wouldn’t be honest.

Every build starts with a free pitch: a board of specialists stress-tests your idea and returns an honest verdict — ship it, pivot it, or kill it — plus a fixed quote if it’s worth building. No card required.

It works, or you don’t pay. Every build is verified running end-to-end before you approve it — if it can’t be made to work as pitched, the refund is automatic. And you own everything: code, accounts, revenue.

Why so much cheaper than an agency?

You’re not renting a room of US$200-an-hour developers. You’re hiring a factory — a team of AI Agents that design, build, security-check and ship, with humans holding the quality bar. We publish our real production numbers on our homepage, run our own businesses on the same factory, and show every build live. Already have a half-built app? That’s a fix, not a build — from US$29.

Straight answers

Are there monthly fees?

No. You pay once and own everything. Optional Manage — hosting, upkeep, watchful eyes — starts at US$19/mo, and you can leave any time and take everything with you.

What’s included in the price?

The working app, branding and identity, launch (domain, hosting, the lot), included revisions, and full ownership — code, accounts and revenue. Verified running end to end before you approve it.

Why is the pitch free?

Because an honest “don’t build this” up front is cheaper for everyone than a doomed build. The board’s verdict — ship, pivot or kill — costs you nothing and takes minutes.

What if my app doesn’t work?

Then you don’t pay — the refund is automatic if we can’t make it work as pitched. Every build ships only after being verified running end to end.