Launchr builds, fixes and runs software for small businesses and big ideas.
No packages. No prompt boxes. Rob's our front desk — bring him a problem
in your business or an idea on a napkin, and the crew turns it into working software.
TEN MINUTES · FREE · NO OBLIGATION
YOU LEAVE WITH A WRITTEN BRIEF, WHETHER YOU USE US OR NOT
WHAT COMES BACK
Most agencies ask “what do you want built?” We ask how we can help — then we write down what you actually meant.
WHAT HE SAIDVOICE NOTE · 0:47
“Mate… this is probably a stupid idea… anyway… I've got this café…
no, actually two cafés… well one is really my wife's… and the bookings are a nightmare,
the girls are on the phone all day, and half the time someone turns up and we've got nothing
written down… I don't know, maybe an app? Everyone says get an app.”
WHAT ROB HEARDPROJECT BRIEF · DRAFT 1
BUSINESS
Coastal café with two locations.
CURRENT PROBLEM
Online bookings are inconsistent, and staff spend excessive time answering the phone.
GOALS
Increase direct bookings
Reduce phone interruptions
Improve customer experience
OPPORTUNITIES
Loyalty programme
Online ordering
Review automation
He never said any of that. But that's exactly what he meant.
WHAT WE BUILT
Two cafés, one booking screen — and the girls are off the phone.
WHO YOU'RE ACTUALLY TALKING TO
Fourteen specialist Agents. They hand work to each other, so you only ever talk to Rob.
CREW
ROBBO
FRONT DESK
listens, and writes down what you actually meant.
CREW
MACCA
OPERATIONS
turns that into workstreams the crew can pick up.
BOARD
BEC
FINANCE
prices it. One fixed number, before you commit a cent.
BOARD
BLUEY
TECHNOLOGY
decides how it gets built, and what it gets built on.
BOARD
MIDGE
SECURITY
attacks it looking for the holes nobody else checks for.
BOARD
DAVO
COMPLIANCE
knows the rules your industry lives under, and builds to them.
BOARD
JACQUI
MARKETING
asks how it wins customers, not just how it works.
BOARD
SAM
INNOVATION
spots the opportunity hiding behind the one you asked for.
BOARD
MAZ
PERFORMANCE
keeps it quick now, and quick when the crowd shows up.
CREW
SHAZZA
CREATIVE
makes it look like it cost ten times what it did.
CREW
CODA
THE BRAIN
remembers every decision, so nothing is lost between hands.
CREW
GAZZA
OVERSEER
breaks every flow before one of your customers does.
CREW
THOMMO
SOCIALS
spreads the word once there's something worth showing.
CREW
CONNIE
VOICE
tells you it's ready, in words that aren't jargon.
AGENTS ON THE TOOLS · HUMANS IN THE LOOP
THE CREW. WORKING. RIGHT NOW.
Real recommendations, from real specialists, on real briefs.
launchr · live-feedLIVE
AND THE HARD ONES TOO
A locksmith asked for a masterkeying engine.
Every software company told him the market was too small.
Every business starts with an idea. Tell us yours.
ONE FIXED PRICE · YOURS TO KEEP · WE CAN RUN IT FOR YOU